Privacy Policy

Effective Date: 16 02 2025

1. General Information

This Privacy Policy explains how MB "Domus Aesthetica" ("we," "our," "us"), operating the online store www.purepluses.com, collects, uses, and protects your data. By using our website, you agree to the terms of this Privacy Policy.

For inquiries regarding data privacy, contact us at info@purepluses.com.

2. Data Collection

We collect personal data necessary for order fulfillment, website functionality, and marketing purposes. This data includes:

  • Name and surname

  • Delivery address

  • Email address

  • Phone number

  • Payment transaction details (processed securely via Stripe and PayPal)

  • IP address, device/browser information, and location data (via Google Analytics, Meta, and Squarespace).

We allow guest checkout, meaning you can purchase without creating an account.

3. Purpose of Data Processing

Your data is used for the following purposes:

  • Order Fulfillment & Customer Support: Processing transactions, delivering goods via SendParcel.com, and handling inquiries.

  • Marketing & Retargeting: Sending newsletters, promotions, and personalized ads (with your consent).

  • Website Analytics: Improving website performance and understanding customer preferences using Google Analytics, Meta, and Squarespace.

You can opt out of marketing emails at any time using the unsubscribe link at the bottom of our emails.

4. Data Sharing

We do not sell personal data. However, we share your information with trusted third-party service providers for essential business operations, including:

  • Payment Processing: Stripe and PayPal, the most secure international payment gateways, ensuring compliance with PCI DSS security standards. We do not store your payment details.

  • Order Delivery: SendParcel.com for shipping logistics.

  • Website Analytics & Marketing: Google Analytics, Meta, and Squarespace for tracking, performance improvements, and targeted advertising.

5. Data Retention

We retain data for the following periods:

  • Order-related data: 5 years (for legal and tax compliance).

  • Marketing data: Stored until you opt-out.

6. Cookies & Tracking

PurePluses uses cookies to enhance your browsing experience, track user behavior, and display personalized ads. You can manage or disable cookies by scrolling down and clicking Cookie Preferences on our website.

7. User Rights (GDPR Compliance)

As an EU-based company, we comply with GDPR and offer the following rights:

  • Access: Request a copy of your data.

  • Correction: Request corrections to inaccurate information.

  • Deletion: Request that your data be deleted (except where required for legal compliance).

  • Data Portability: Request your data in a structured format.

To exercise these rights, email us at info@purepluses.com. We will respond within 30 days.

8. Security Measures

We take data security seriously and implement the following measures:

  • SSL Encryption: Protects all transactions and sensitive data.

  • Secure Payment Processing: Payments via Stripe and PayPal follow the highest security standards and international regulations, protecting your data from fraud.

  • Access Control & Data Minimization: Only authorized personnel access user data, ensuring it is handled securely.

9. Policy Updates

We may update this Privacy Policy from time to time. Registered users will be notified via email about significant changes. Continued use of our website means acceptance of the updated policy.

For any questions regarding this Privacy Policy, contact us at info@purepluses.com.

Last updated: 16 02 2025